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The franchise value of both NBA finalists has grown dramatically over the past 10 years

Newly crowned NBA champions the Milwaukee Bucks have a 2021 franchise value ($1,625m) which stands at more than 6x its value in 2011 ($258m).

While their finals opponents the Phoenix Suns have a 2021 value of $1,700m, more than 4X its value in 2011 ($411m).