Tifosy Insights

Analysis
 | 8 min read
01 Mar 21

The world’s greatest sports brands

The four largest sports brands in the world – all founded in the USA and Germany – are collectively worth over $300bn. How do they stack up against each other, and which brand leads in endorsing professional clubs and athletes?

  • Nike remains the largest sports brand in the world, more than 50% larger than Adidas
  • Covid-19 has driven a major shift to direct-to-consumer sales – up to 47% for Under Armour in the last reported quarter
  • Adidas reclaimed leadership in football kit partnerships in the 2020/21 season
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