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Top 5 countries see over $5 billion in sports technology investments during 2017-2021

Over the course of 2017 to 2021, more than $5 billion was invested into sports technology companies. The leading market was the USA with $3.5bn, of which online sports retailer Fanatics took 56.8%, raising close to $2.5bn over five separate rounds.

NFT-based fantasy football operator Sorare valued at $4.3bn in its September 2021 Series B round, accounts for 17.9% of the funds raised in the sector in France during the period.

Also driving the top five markets are Dapper Labs (Canada) which has entered NFT partnerships with the NBA and UFC; Hong Kong’s eSports player Animoca Brands; and Romania’s sports betting site Superbet.