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QuickTake

Over 75 Crypto sports partnerships launched globally in 2021

10 Dec 21

2021 saw a boom in fan token and cryptocurrency exchange sports partnerships, with over 75 deals launched globally. Football and basketball clubs accounted for 65% of all fan token and crypto partnerships launched since 2018.

Amongst the most eye-catching deals of the year was the 20-year, $618m agreement between Crypto.com and entertainment group AEG to rebrand the Staples Center from December 25th this year.

More partnerships were launched in Q4 of 2021 than during the three years from 2018 to 2020, as the growth of crypto investing and the rollout of fan tokens and NFT exchanges continue apace. With further partnerships already announced for January, significant further developments in the space are expected for 2022.