The transition to online sports consumption has pushed illegal streaming further into the path of the mainstream sports fan.
Access is a key factor in driving users to stream sports illegally. When no legitimate providers in a country have rights for an event, consumers feel they have no legal viewing alternative. While many sports leagues provide access to watch all matches, some do not – perhaps most notably the Premier League whose domestic contracts currently allow for the broadcast of only 200 games per season (increased to 220 for 2020/21).