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Snapshot
6 min read

2021 club valuations in Europe and North America

The pandemic has hit both top and bottom lines across the industry, but how have sports club valuations shifted in 2021?

  • The valuation of the top 32 European football clubs declined by 14.9% in 2021
  • The “big four” North American sports all experienced valuation increases, with the average NHL team valuation rising 35.8%
  • All North American sports have negotiated major increases to broadcasting revenues

The impact of the Covid-19 pandemic on sports clubs and teams around the world is increasingly being confirmed in black and white as 2021 accounts and financial reports are published.

While some sports have been hit harder than others – depending on the preservation of broadcast and commercial contracts, the relative importance of revenues from spectators and the taking out of appropriate insurance – there is no doubt the impact has been felt across the board. Bloomberg quoted estimates of $13.0bn in lost revenues for the NFL, NBA and NHL combined and $4.4bn for European football.