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Briefing
7 min read

Formula 1: Liberated by Liberty?

With the 2021 championship underway, we look at how the premier global motorsports competition is faring under Liberty Media, owners since 2017.

  • Liberty acquired Formula One for more than $1bn less than its most recent valuation event
  • Revenues were up $195m in 2019, 4.5x the average of the previous seven years
  • Social media following has increased from 7.7m in 2016 to 35m in 2020

In January 2017, Liberty Media completed the acquisition of Formula One Group from former owners CVC Partners in a deal reported to be worth $8bn.

That acquisition caused some surprise as a 2012 private sale of F1 equity valued the series at $9.1bn, meaning 12% of that value had eroded in the four years before Liberty made their binding cash and stock offer. The below table shows the implied valuations at three significant events: the acquisition by CVC Partners in 2006, the above-mentioned sale of a 28.3% stake to Norway’s sovereign wealth fund Norges along with money managers Blackrock and Waddell & Reed in 2012 and the Liberty acquisition in 2016.