As public life ground to a standstill following the imposition of Covid-19 lockdowns, customer acquisition accelerated for digital media services, especially in paid streaming video, music, and gaming subscriptions.
People have had more time to watch, listen, and play games, and they are adding new services to get new content. Social viewing, livestreaming, and first-run movies that release directly to digital services have all shown strong engagement during lockdowns. But it is also true that many of these trends were already established and have only been accelerated by the pandemic. Digital viewing had already put down firm roots.
