Briefing
7 min read

The IPL – hitting the big leagues?

The biggest cricket league in the world has grown rapidly since its inaugural season in 2008. Its 14th season began on the weekend.

  • The IPL is the eighth most-attended sports league in the world, with an average attendance of 26,000 spectators
  • The IPL’s TV audience has grown from 17.0m in 2016 to 31.6m in 2020, an average growth of 17% per year
  • The average IPL club’s social media following is higher than all major sports leagues except the Premier League and La Liga

The International Cricket Council is reportedly viewing the IPL tournament as a dry run ahead of the men’s T20 World Cup, scheduled to take place in October and November 2021, which was postponed from 2020 and moved to India from Australia.

While the Indian Premier League was founded in 2007 and its inaugural season played in 2008, cricket has been played in India for approximately 300 years, having been introduced by the British during the expansion of the East India Company from the 17th to the 19th Century. The game was adopted by the Indian elites who formed alliances with the British, with Indians playing against British teams and ultimately forming leagues between local teams. The first definite reference to cricket being played anywhere in the sub-continent is a report of a match at Cambay near Baroda in 1721. The Calcutta Cricket and Football Club was founded sometime between 1780 and 1792 and this club’s match against Madras in 1864 has been suggested as the start of first-class cricket in the country.