Amazon Prime has over 200 million members with access to Prime Video. The company plans to expand their streaming of live sports through this service, which is available in over 200 countries.
Amazon’s €735 million purchase of Twitch in 2014 provided a useful streaming source. Particularly popular amongst the younger generation, the service accumulated 18.4 billion hours of streaming in 2020. It currently specialises in eSports, demonstrating how Amazon already has a firm position in a fast-growing market that other companies, such as Facebook, are also trying to enter.
