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Analysis
8 min read

The world’s greatest sports brands

The four largest sports brands in the world – all founded in the USA and Germany – are collectively worth over $300bn. How do they stack up against each other?

  • Nike remains the largest sports brand in the world, more than 50% larger than Adidas
  • Covid-19 has driven a major shift to direct-to-consumer sales – up to 47% for Under Armour in the last reported quarter
  • Adidas reclaimed leadership in football kit partnerships in the 2020/21 season

The global sports footwear and apparel markets are worth over $100bn and $175bn respectively, with both growing around 5% annually driven by the increasing popularity of both professional sports and personal fitness, as well as the “athleisure” trend.

This is one of the most competitive sectors of the fashion and apparel market, with high margins and significant growth potential, driven by the multiple secular trends highlighted above and growing numbers of consumers in large developing markets such as China and India. Nike & Adidas have long been the biggest players, while Puma and relative newcomer Under Armour vie for third spot on the podium.
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