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Briefing
11 min read

Blockchain's entry into sport

How is blockchain technology intersecting with the global sports industry and how will it generate new revenues for rights holders?

  • Fan tokens have amassed a market cap of $0.5bn since launches began in 2020
  • NBA Top Shot has led the charge in the sports NFT market with sales reaching $800m
  • Blockchain fantasy football operator Sorare has signed 228 clubs globally to-date and been valued at $4.3bn in its latest funding round

While the first year of the Covid-19 pandemic might have brought cryptocurrency into the mainstream, 2021 has arguably been the breakout year for wider applications of blockchain technology.

The initial frenzy was focused on how blockchain was reinventing the art world through NFTs, but its influence was already building gradually in the sports industry.