Analysis | 6 min read Is European football getting a salary cap? Squad cost ratio has been trending upwards across all leagues through the seasons impacted by Covid-19 Average squad cost ratios amongst the six largest clubs in the Bundesliga are the lowest of the Big Five; the highest are in Ligue 1 Atalanta and Real Madrid have shown the most consistent control on squad cost ratio over the last five reporting periods UEFA’s new Financial Sustainability Regulations, introduced in June, limit the percentage of revenues clubs can spend on player wages. Read More Snapshot | 6 min read 2021 club valuations in Europe and North America The pandemic has hit both top and bottom lines across the industry, but how have sports club valuations shifted in 2021? Briefing | 11 min read Blockchain's entry into sport How is blockchain technology intersecting with the global sports industry and how will it generate new revenues for rights holders? Snapshot | 4 min read What would a ban on sports betting sponsorship mean? Lucrative deals struck off, blank football shirts and emerging sponsorship sectors LATEST HAPPENINGS IN THE SPORTS INDUSTRY QuickTake Masters winner prize for 2021 was £2.07m for the third year running QuickTake Intermediary and agents' fees totalled £273m across all Premier League clubs in 2021 QuickTake The New York Yankees are the first team in the MLB to hit a valuation of $6 billion QuickTake ESPN ($10.3bn) is by far the highest earning sports TV channel in the world QuickTake Wages to revenue ratios have been trending upwards in the Big Five leagues QuickTake Globally, sports fans self-report watching on average 3.5 hours of live sports per week QuickTake In key markets, awareness of DAZN is almost as high as Netflix and Amazon amongst sports fans QuickTake Formula One had 445m viewers in 2021, a slight increase on the shortened 2020 season QuickTake After cancellations in 2020, there are five Formula 1 races in the Americas in 2022 QuickTake New FIFA rules mean over €500 million of players could exit Russian football QuickTake Over €12 billion worth of talent managed by top 25 football player agencies QuickTake Fantasy football NFT platform Sorare saw over $40m in sales during February 2022 QuickTake Manchester City squad value highest in Europe reaching nearly €1 billion QuickTake eSports' Team Spirit earned nearly $20m in 2021, 38% of the top 10 overall earnings QuickTake Half of the top 20 highest spending clubs in 2021/22 are English QuickTake NFL sponsorship revenues reach $1.62 billion in 2021, an increase of 86% since 2010 QuickTake The average point has cost Premier League clubs £1.11m in transfer expenditure since 2011/12 QuickTake 2021 saw the lowest spend on transfer fees in 5 years despite 2nd highest number of transfers QuickTake Premier League matchday and commercial revenues projected to reach 8-year high QuickTake Brazil's Campeonato Brasileiro Série A is home to over $1.2bn worth of talent QuickTake Price paid for new players down -65% in La Liga, whilst prices soar in Ukraine and Serie B QuickTake Italian and English clubs loaned out the most players during 2020/21 QuickTake Since Endeavour's 2016 takeover, the UFC's revenues have jumped 35% to $930m in 2021 QuickTake Winter Olympics broadcasting revenues peaked in 2018 at a record $1.4 billion QuickTake Premier League winter transfer window spend at four year high QuickTake Over $133 billion has been spent in the last 30 years by Olympic host cities QuickTake Over 21% of eSports market dominated by newly acquired Activision Blizzard Inc QuickTake Following the RWD Molenbeek purchase, 11 Belgium clubs are now under foreign ownership QuickTake Average valuations have increased in North America but fallen in European football QuickTake Top 5 countries see over $5 billion in sports technology investments during 2017-2021 QuickTake Close to $7 billion in stadium projects planned for sports across the United States QuickTake Share prices of publicly listed football clubs fell -28% on average during 2021 QuickTake Nearly half a billion pounds worth of talent has originated from South London QuickTake NHL allows private equity investment to enter league as teams end 2021 valued at over $27 billion QuickTake Released 2020/21 accounts show average match day revenue losses of 83% for English clubs QuickTake Football NFT platform Sorare ended 2021 with record sales volume of over $165m QuickTake The top 10 countries paid over $435m in intermediary (agent) fees for transfers in 2021 QuickTake New Newcastle United owners account for 80% of Premier League owners' wealth QuickTake 83% of all Crypto sports partnerships have been with four companies QuickTake Parachute payments multiply Championship broadcasting revenues by 4.8x for relegated clubs QuickTake Over 75 Crypto sports partnerships launched globally in 2021 QuickTake A Premier League transfer tax would have generated over £750m in the last 5 years QuickTake NBC more than doubles its broadcasting deal with the Premier League for coverage in the US QuickTake Inter Milan had the largest positive net transfer income in the whole of Europe QuickTake Premier League clubs' aggregate kit and shirt sponsorship deals are almost double that of La Liga QuickTake The Bundesliga was the only league out of the Big 5 to have a positive net income from transfers QuickTake Amazon Prime Video was the most used online service to watch sports in the UK in 2021 QuickTake Overall, revenues of the Big Five in 2019/20 were down €1.9bn (11.0%) compared to 2018/19 QuickTake PSG's Instagram following started to increase after Messi's departure from Barcelona QuickTake As of 2020, Ligue 1 clubs' player trading debts exceeded their receivables QuickTake PPV revenue per user has grown at the rate of 2.7% per annum in the five years up to 2021 QuickTake 78% of Bundesliga stadiums are sponsored, significantly more than other European leagues QuickTake Macron is the most used pro kit supplier in England, but has no clubs from the Premier League QuickTake Real Madrid commands the largest income per year from a primary shirt sponsor QuickTake The franchise value of both NBA finalists has grown dramatically over the past 10 years QuickTake Only 3 of the top 20 most valuable teams are not from North America QuickTake Clubs involved in The Super League have seen their stock prices fluctuate dramatically QuickTake The Super League revenue distribution is similar in structure to US sports QuickTake Lower turnover due to Covid-19 has put many clubs under higher wage pressures QuickTake NBA TopShot recorded daily NFT transactions of almost $50m on Feb 21st QuickTake The probability of relegation within 5 years is lowest for clubs finishing 17th QuickTake OL president Aulas has offered shares to players in exchange for a 25% cut in pay QuickTake European rugby is attracting significant private equity investment QuickTake Salary cap forces La Liga’s top 10 clubs to reduce wages by around €700m QuickTake Big 5 leaders after 25 matches have 88% chance of being crowned champions QuickTake Almost 20% of Pro14 players called up to Six Nations QuickTake Liverpool city council has approved Everton’s plans for a new 52,888 capacity stadium Analysis | 11 min read Women’s football: poised for major growth? Increasing popularity and positive commercial growth, but important questions remain on investment and governance in the women’s game. Analysis | 7 min read European football club ownership: rules and regulations Football has become synonymous with big money investors and financial takeovers, but what requirements must be followed by club owners to comply with UEFA and national leagues? Analysis | 5 min read 2019/20 Big Five football finances – the Covid-19 impact The majority of club accounts are in, allowing us to take a look at a near-complete picture of the financial impact of Covid-19 in the latter months of the season. Analysis | 6 min read UEFA coefficient rankings – the importance and impact The Champions and Europa Leagues are the most prestigious competitions in club football, but how does UEFA determine how many teams may enter the tournament from each domestic league? Analysis | 6 min read Sponsorship in European football: an overview The pandemic highlighted the significance of commercial partnerships as a source of revenue in modern football, but just how much do sponsorships contribute to a club’s revenues? Analysis | 6 min read The rise of Amazon in sports broadcasting Amazon has famously achieved record revenues and profits over the course of the pandemic, but where is their focus to keep growing in the future? Recent activity suggests that sports will be a key part of the strategy. Tifosy Capital & Advisory Create a free account Want to keep up-to-date with the latest news and insights in sports? Sign Up Snapshot | 4 min read Boxing: End of the pay-per-view era? DAZN has invested hundreds of millions in recent years to become the ‘Netflix of Boxing’. Will streaming replace pay-per-view as the primary model for the sport? Snapshot | 4 min read Broadcasting breakdown: the European Big 5 An overview of broadcasting revenues across the European Big 5 leagues and how they are distributed to clubs 1 2 3 4 5
Snapshot | 6 min read 2021 club valuations in Europe and North America The pandemic has hit both top and bottom lines across the industry, but how have sports club valuations shifted in 2021? Briefing | 11 min read Blockchain's entry into sport How is blockchain technology intersecting with the global sports industry and how will it generate new revenues for rights holders? Snapshot | 4 min read What would a ban on sports betting sponsorship mean? Lucrative deals struck off, blank football shirts and emerging sponsorship sectors LATEST HAPPENINGS IN THE SPORTS INDUSTRY QuickTake Masters winner prize for 2021 was £2.07m for the third year running QuickTake Intermediary and agents' fees totalled £273m across all Premier League clubs in 2021 QuickTake The New York Yankees are the first team in the MLB to hit a valuation of $6 billion QuickTake ESPN ($10.3bn) is by far the highest earning sports TV channel in the world QuickTake Wages to revenue ratios have been trending upwards in the Big Five leagues QuickTake Globally, sports fans self-report watching on average 3.5 hours of live sports per week QuickTake In key markets, awareness of DAZN is almost as high as Netflix and Amazon amongst sports fans QuickTake Formula One had 445m viewers in 2021, a slight increase on the shortened 2020 season QuickTake After cancellations in 2020, there are five Formula 1 races in the Americas in 2022 QuickTake New FIFA rules mean over €500 million of players could exit Russian football QuickTake Over €12 billion worth of talent managed by top 25 football player agencies QuickTake Fantasy football NFT platform Sorare saw over $40m in sales during February 2022 QuickTake Manchester City squad value highest in Europe reaching nearly €1 billion QuickTake eSports' Team Spirit earned nearly $20m in 2021, 38% of the top 10 overall earnings QuickTake Half of the top 20 highest spending clubs in 2021/22 are English QuickTake NFL sponsorship revenues reach $1.62 billion in 2021, an increase of 86% since 2010 QuickTake The average point has cost Premier League clubs £1.11m in transfer expenditure since 2011/12 QuickTake 2021 saw the lowest spend on transfer fees in 5 years despite 2nd highest number of transfers QuickTake Premier League matchday and commercial revenues projected to reach 8-year high QuickTake Brazil's Campeonato Brasileiro Série A is home to over $1.2bn worth of talent QuickTake Price paid for new players down -65% in La Liga, whilst prices soar in Ukraine and Serie B QuickTake Italian and English clubs loaned out the most players during 2020/21 QuickTake Since Endeavour's 2016 takeover, the UFC's revenues have jumped 35% to $930m in 2021 QuickTake Winter Olympics broadcasting revenues peaked in 2018 at a record $1.4 billion QuickTake Premier League winter transfer window spend at four year high QuickTake Over $133 billion has been spent in the last 30 years by Olympic host cities QuickTake Over 21% of eSports market dominated by newly acquired Activision Blizzard Inc QuickTake Following the RWD Molenbeek purchase, 11 Belgium clubs are now under foreign ownership QuickTake Average valuations have increased in North America but fallen in European football QuickTake Top 5 countries see over $5 billion in sports technology investments during 2017-2021 QuickTake Close to $7 billion in stadium projects planned for sports across the United States QuickTake Share prices of publicly listed football clubs fell -28% on average during 2021 QuickTake Nearly half a billion pounds worth of talent has originated from South London QuickTake NHL allows private equity investment to enter league as teams end 2021 valued at over $27 billion QuickTake Released 2020/21 accounts show average match day revenue losses of 83% for English clubs QuickTake Football NFT platform Sorare ended 2021 with record sales volume of over $165m QuickTake The top 10 countries paid over $435m in intermediary (agent) fees for transfers in 2021 QuickTake New Newcastle United owners account for 80% of Premier League owners' wealth QuickTake 83% of all Crypto sports partnerships have been with four companies QuickTake Parachute payments multiply Championship broadcasting revenues by 4.8x for relegated clubs QuickTake Over 75 Crypto sports partnerships launched globally in 2021 QuickTake A Premier League transfer tax would have generated over £750m in the last 5 years QuickTake NBC more than doubles its broadcasting deal with the Premier League for coverage in the US QuickTake Inter Milan had the largest positive net transfer income in the whole of Europe QuickTake Premier League clubs' aggregate kit and shirt sponsorship deals are almost double that of La Liga QuickTake The Bundesliga was the only league out of the Big 5 to have a positive net income from transfers QuickTake Amazon Prime Video was the most used online service to watch sports in the UK in 2021 QuickTake Overall, revenues of the Big Five in 2019/20 were down €1.9bn (11.0%) compared to 2018/19 QuickTake PSG's Instagram following started to increase after Messi's departure from Barcelona QuickTake As of 2020, Ligue 1 clubs' player trading debts exceeded their receivables QuickTake PPV revenue per user has grown at the rate of 2.7% per annum in the five years up to 2021 QuickTake 78% of Bundesliga stadiums are sponsored, significantly more than other European leagues QuickTake Macron is the most used pro kit supplier in England, but has no clubs from the Premier League QuickTake Real Madrid commands the largest income per year from a primary shirt sponsor QuickTake The franchise value of both NBA finalists has grown dramatically over the past 10 years QuickTake Only 3 of the top 20 most valuable teams are not from North America QuickTake Clubs involved in The Super League have seen their stock prices fluctuate dramatically QuickTake The Super League revenue distribution is similar in structure to US sports QuickTake Lower turnover due to Covid-19 has put many clubs under higher wage pressures QuickTake NBA TopShot recorded daily NFT transactions of almost $50m on Feb 21st QuickTake The probability of relegation within 5 years is lowest for clubs finishing 17th QuickTake OL president Aulas has offered shares to players in exchange for a 25% cut in pay QuickTake European rugby is attracting significant private equity investment QuickTake Salary cap forces La Liga’s top 10 clubs to reduce wages by around €700m QuickTake Big 5 leaders after 25 matches have 88% chance of being crowned champions QuickTake Almost 20% of Pro14 players called up to Six Nations QuickTake Liverpool city council has approved Everton’s plans for a new 52,888 capacity stadium Analysis | 11 min read Women’s football: poised for major growth? Increasing popularity and positive commercial growth, but important questions remain on investment and governance in the women’s game. Analysis | 7 min read European football club ownership: rules and regulations Football has become synonymous with big money investors and financial takeovers, but what requirements must be followed by club owners to comply with UEFA and national leagues? Analysis | 5 min read 2019/20 Big Five football finances – the Covid-19 impact The majority of club accounts are in, allowing us to take a look at a near-complete picture of the financial impact of Covid-19 in the latter months of the season. Analysis | 6 min read UEFA coefficient rankings – the importance and impact The Champions and Europa Leagues are the most prestigious competitions in club football, but how does UEFA determine how many teams may enter the tournament from each domestic league? Analysis | 6 min read Sponsorship in European football: an overview The pandemic highlighted the significance of commercial partnerships as a source of revenue in modern football, but just how much do sponsorships contribute to a club’s revenues? Analysis | 6 min read The rise of Amazon in sports broadcasting Amazon has famously achieved record revenues and profits over the course of the pandemic, but where is their focus to keep growing in the future? Recent activity suggests that sports will be a key part of the strategy. Tifosy Capital & Advisory Create a free account Want to keep up-to-date with the latest news and insights in sports? Sign Up Snapshot | 4 min read Boxing: End of the pay-per-view era? DAZN has invested hundreds of millions in recent years to become the ‘Netflix of Boxing’. Will streaming replace pay-per-view as the primary model for the sport? Snapshot | 4 min read Broadcasting breakdown: the European Big 5 An overview of broadcasting revenues across the European Big 5 leagues and how they are distributed to clubs 1 2 3 4 5
