Sponsorship in European football: an overview
- The five largest shirt sponsorship deals account for an estimated €1.45 billion in value
- In the Bundesliga 78% of stadiums have a sold their naming rights
- UEFA estimates a projected sponsorship and commercial revenue loss of €2.4-€2.7bn due to Covid-19
The pandemic highlighted the significance of commercial partnerships as a source of revenue in modern football, but just how much do sponsorships contribute to a club’s revenues?