Analysis  | 8 min read
04 May 22

Celebrity ownership: a new club business model?

  • The rise of the MLS has attracted investors, with stakes now held by Magic Johnson and Will Ferrell (LAFC), Matthew McConaughey (Austin FC) and Kevin Durant (Philadelphia Union)
  • In only 18 months Angel City has reached 244k social media followers, ahead of some clubs established nearly a decade ago
  • Wrexham’s attendances are up 110% and season tickets up 125%, while the sale of 14,000 shirts smashes the previous record of 3,896

With Angel City FC winning 2-1 in their league debut on Saturday and Wrexham AFC in the play-offs, will celebrity football projects become more common?